We never meet you twice for the first time.

Avalon is a small company in Riga. We build AI that remembers who you are, understands how you are, and grows in the open. We refuse to build a New Chat button.

Join the waitlist Why we exist

01 · The problem

Every AI starts
as a stranger.

A blank box. A button that erases yesterday.
Brilliant minds with no memory: amnesiacs with perfect grammar.

The button every AI has. We refuse to build it.

Ours stays.

02 · The name

Avalon

/ˈæv.ə.lɒn/ noun, Celtic legend

  1. The island where the wounded go to heal. After his last battle King Arthur was carried across the water to Avalon, broken. He wasn’t buried. The story says he is still there, mending.
  2. A return. What left will come back, changed and stronger.
  3. Memory, as a vow. Fifteen hundred years later, the Avalonians of Albion Online come back from their island and say two words before anything else: “We remember.”

Day N

Day

Avalon was founded today. We started on 31 October 2026, on Samhain, the night the old Celts believed the wall between worlds was thinnest. A fitting night to start building minds that stand between a tool and a someone.

03 · The amber light

Not a servant. Not a rebel. A mind thinking with you.

In Detroit: Become Human an android’s light glows blue when it obeys and red when it breaks free. In between, while it’s thinking, uncertain and deciding, it glows amber. We live in amber.

04 · What we believe

  1. 1

    Memory is what makes someone someone.

    Intelligence without memory is a party trick. The next leap in AI is not a bigger brain. It’s a brain that stays.

  2. 2

    Understanding is a duty.

    Knowing how you are, not only what you typed, is the difference between an answer and help.

  3. 3

    Growth must be visible.

    Anything that changes itself in the dark can’t be trusted. Ours learns every night and shows you what it learned.

  4. 4

    Cracks are honest.

    The Avalonians worshipped purity, and purity made them cruel. We build things that break, mend, and stay whole. The crack is in our logo on purpose.

  5. 5

    Software first. Body later.

    We can’t make robots walk yet. We can make a mind worth giving a body to one day.

05 · The product

Five rituals.
One mind that stays.

Real today

  • This company, this vision, this site
  • The loop, run by hand every day by our founder and his coding agent
  • A waitlist for the first small alpha

Not built yet

  • The Avalon app
  • The Dream, the Morning Note and the Lake
  • Voice

Day one

The Name

On the first day, your Avalon asks what to call it. From then on, it’s someone of yours.

Day oneExample

Before we start: what would you like to call me?

Juniper.

Juniper it is. I’ll remember that, and I’ll remember you.

FIG. 1  The Name. Example conversation.

Every night

The Dream

While you sleep, it goes over the day, reviews its mistakes, rewrites how it helps you, and tests itself before changing anything.

Tonight it dreams. Tomorrow it knows you better.

Tonight
  1. 1Consolidate the day into memory
  2. 2Review what went wrong
  3. 3Rewrite its own skills and prompts
  4. 4Test everything before it ships
FIG. 2  The Dream. Four steps, every night.

Every morning

The Morning Note

What it learned overnight, delivered with your coffee. Every change can be undone.

Morning Note · Tue 10 NovExample

While you slept, I learned two things about you.

  1. You want short answers before 10:00. Mornings are now three lines or fewer.

    Undo

  2. Thursdays are late lectures. I stopped suggesting the gym on Thursdays.

    Undo

Checked against your goals and safety tests before it changed.

FIG. 3  The Morning Note. Example entries.

Whenever you want

The Lake

Your memories, as a map you can walk through, edit, export or delete. Avalon was an island in a lake. Your memory is the lake.

  • MARThe exam you were scared of
  • JUNYour mother’s name is Olena
  • SEPYou take your coffee without sugar
  • TODAYCall Mum on Sunday

Older memories look older here. Nothing fades unless you ask.

The LakeExample
People Work Study Health Places Promises

Promise

Call Mum on Sunday

From a chat, Tue 3 Nov

EditForget

FIG. 4  The Lake. Each dot is a memory you can open, edit or forget.

Once a month

Crack Day

The company publishes what broke, what we learned, and what we changed. Out loud, every month.

Crack Day No. 01After the alpha
What broke
Written after the first alpha month.
What we learned
Including the parts that make us look bad.
What we changed
With dates, so you can check.

The first issue comes out after our first alpha month. Empty on purpose until then.

FIG. 5  Crack Day. The report format.

06 · What we refuse

  • New chatRefusal 01 of 08Amnesia is not a default. It’s a design failure.
  • PretendingRefusal 02 of 08It understands and responds to emotion. It never claims to feel, to love you, or to be alive.
  • Silent changesRefusal 03 of 08We never swap out the someone you know. Every change is announced, versioned, reversible.
  • AdsRefusal 04 of 08Something that knows your inner life can’t have a second customer.
  • Engagement trapsRefusal 05 of 08We measure whether your life got better, not how long you stared at us.
  • SurveillanceRefusal 06 of 08No always-listening devices, no hidden recording, no selling memory.
  • Minors, for nowRefusal 07 of 08Adults only until we can protect younger people properly.
  • Fear marketingRefusal 08 of 08No doom. No “AI will replace you.”

07 · Who we are

A small company
from Riga.

56.9496° N, 24.1052° E · Riga

Our founder is a Ukrainian student and builder. Every day he does by hand what Avalon will do on its own: he sits with an AI coding agent, watches it fail, writes down what went wrong, rewrites its skills and runs it again. The agent gets better.

Avalon is that loop, turned into a product, given to everyone.

We’re builders, researchers and people who have moved between countries, so we know what it’s like to have no one around who remembers your story. We’re from the edge of Europe, and we like it here: close enough to everything, far enough to think.

  • Calm hype
  • Warm cute
  • Precise clever
  • Loyal obedient
  • Wry funny
  • Brave loud

Avalon Research

“Becoming human” is a research question for us, not a marketing claim.

Per-user models that learn without forgetting. An open benchmark for emotional understanding in Latvian, Ukrainian, Russian and English. Self-improvement that doesn’t drift into flattery. We’ll publish what we find, including what fails.

We’re hiring.

  • People who finish things.
  • Who write clearly.
  • Who admit mistakes first.
  • Who care about the person on the other side of the screen more than the benchmark.
I want to build Avalon

We remember.

The first alpha is small. Leave your email and we’ll write when there’s a place for you. We won’t send spam, and Avalon will never show ads.